Recently with a coach, I reminded you how many trainers think that marketing is too much for work. This coach said he hated marketing and reflected his bank account! That is, the customers and the money ran out of stock.
If there is a common theme among the coaches, that is, they do not like marketing … they just want a coach. But when it comes to bottom rows, the reality is that you do not make money on the workout – you only earn money from marketing. So the question is how to make marketing enjoyable and entertaining, so will we really do it?
I imagined the last day when I created a workbook and worksheet for our monthly training package. When I was thinking of how amusing the members through these materials, I realized that the title of these documents could be better! After all, the coaches are doing too much work, so you really want more "work", that is WORKbook and WORKsheet? Then he came to me. I rename my stuff "Playbook" and "Playsheet". Then the idea is to play, not to cooperate with the materials.
This shift in perception can also be applied to marketing. I know this is a leap, but what if you give a marketing schedule, you call it "playing time"? I've done this already. I tell my friends that I'm no longer working on my business – I play with my business. I'm so excited to get up every morning so I can go to my office and play "on my computer.
The "Do To" list is now the "Get To Do" list. Business gameplay includes things I like: I'm writing e-mails and promotional instances (I like to write), I'm designing graphics and web pages (I love art), I make educational materials (I like to create things), and talk about prospects (I like to meet people and know more about them).
So now, if you are one of those coaches who do not like marketing, I'd like to ask you how to do it instead of "playing". "How can you change your marketing perception to make your business go to market? (19659002) To consider this perception in your business, here are some useful steps:
- Take some time to figure out what you can do when you spend your "working time" in "playing time".
- Check out how you talk about your business during the conversation. Talk about it as enjoying all aspects.
- Change the "Do To" list to a "Get To Do" list and see how your attitude changes.
nervous or unbridled vibrations from hate speech will not be consumed in marketing. Instead, the joy of marketing vibrates, so it becomes more attractive for prospective customers. By shifting your perception, you can make marketing more enjoyable. Why not try?