Now that the holiday season is just around the corner, it's just the right time to start engaging your customers to maximize sales. As the festive season approaches, people can even wait for the most popular retailers to get adverts to know the best deals and smart purchases. In order to meet the expectations of potential buyers, online retailers have to implement creative holiday e-mail marketing ideas to stand up to their competitors.
As with Hubspot, 86% of consumers are waiting for e-mails from companies that do business once a month, and 15% want to receive email from their favorite stores daily.
E-mail is thus one of the most effective marketing tools that you must plan ahead in order to gain maximum profit during this holiday season.
Make creative festive email marketing ideas to reach your sales goals and create the festival's Merrier time. Encourage your customers to visit the store as others and beat the rush if they offer attractive coupons to the festivals in advance. You can also offer recommended discounts to your current customers when they move their shop to their friends and buy them. In case of new visitors to the store, you can ask them to register to inform about the attractive upcoming offers this season.
Making Attractive Suggestions
You can send attractive suggestions to consumers based on previous purchases. The suggestions should include the latest fashionable products that are strong enough in the form of attractive graphics to cope with and motivate their customers to immediately click and buy their products. Sometimes, during the holidays, consumers do not buy products similar to their previous purchases, as they are designed to give someone a gift. In this case, you can send a very short question and ask your customers what products you want to buy this holiday season. Based on the survey, you can send targeted launch e-mails to consumers and win sales during the holiday season.
Offering Mysterious Holiday Coupons
Offering holiday coupons to current and potential customers is one of the most common holiday email marketing ideas. But to stand out from the crowd, you can suspend holiday coupons. For example, "Click here to reveal your business" to provide a call for action to your email and encourage email recipients to visit your store and take advantage of the offers you offer based on customer loyalty.
Festival Gift Ideas
Many times people love to buy gifts for their loved ones on the internet during festivals, but they are confused about what to buy. You can send gift ideas to father, brother, sister, mother, friend, etc. This will help you increase your sales during this holiday season.
Introducing the Black Friday Offer
When the holidays are approaching, you can send e-mails to your customers who will be presenting the Black Friday discount store offered at the weekend. When Black Friday offers, people are extra crazy and will probably rush to the store to get attractive discounts.
Organizing Tournaments Online
Organizing tournaments is a great way to attract new customers during the holiday season. For example, you can ask customers to upload their own social network and get the best out of a gift voucher. It is possible that the winner buys products with a higher value than the gift voucher and then acquires a new customer.
Connecting via Social Media
This holiday season sends e-mails to customers and asks them to contact you through social media to keep up to date with the deals introduced by the store. You can also present products on various social media sites to improve sales and increase your online business.
Send Video Greeting
You can also send a greeting card in the form of a video that shows you what product range you are offering or presents special offers that you will be introducing during the holiday season. This would help to better understand the customers and at the same time promote their products. Make sure the video contains animated graphics and interactive elements, as they usually increase people's interest and motivate them to take advantage of attractive vacation offers.
Express delivery to last-minute buyers
There's always a group who remembers buying gifts a few days before the festival. You can send such customers an email informing them about the express delivery you provide to buy gifts or products for themselves for 1-2 days before the festival.
Thanks for e-mail
After customers have purchased from the store, you can send an e-mail to thank them for the recommended products related to the purchased products. This can help customers buy some more items from the store if they feel they forget something or are attracted to their suggestions. Instead of providing only trace information, this occasion serves to sell more products during the holiday season.
A few more tips for a successful e-mail marketing campaign …
In addition to these promotional promotional ideas, you can also consider the tips below to keep your e-mail campaign up to date and make the most of this season –
Make sure your holiday emails are sensitive. Most people use their smart phones to access their email. If these people have difficulty accessing or viewing e-mails, they may lose some valuable customers, and email marketing efforts may fail. So, don't miss anything from stone and consider investing in mobile technology. Try to send promotional emails over the weekend to get maximum responses from real customers. For example – if you have never used funky texts and images to promote your products in the past, don't try to lose the brand's originality.
So, don't let this opportunity get into the season. Get the most out of this holiday email marketing ideas and gain wealth in this wonderful festival season!