It is surprising how many businesses are recognizing the importance of email marketing, but they are wrong. By effectively communicating via email, you can create a loyal audience of people who really want to hear from you and want to buy from you.

Here are 5 reasons why email marketing goes wrong

] 1. Not using the right software

Regular program for sending and receiving emails, such as Apple Mail , Outlook, Gmail, etc. You need special e-mail marketing software, called an auto-responder. Allows you to send, receive, manage, and organize your customer email list. Many companies offer e-mail marketing software. Before you commit, read the terms and conditions to make sure you can do what you want to do with it.

2. Themes do not motivate people to open e-mail

The topic is what people see in their e-mail messages. If you do not want to read about e-mail, you are ignored or deleted. It is very important that headlines and subjects are specific, the keyword is rich and what the audience wants to open and see.

3. Doesn't Provide Any Value

The purpose of email marketing is to establish a connection with the people on the list. You probably gave a freebie when you signed up for your list. But are you trying to sell them now? Keep in mind that the more value your subscribers have, the better they will be recognized and loved. People will buy when they are ready to buy, not when they are ready to sell.

4. The text is too general

The email is personal. If you write e-mail to the general public, readers say it is a message to the masses. The auto responder allows you to personalize your emails based on information gathered from the audience. Using the subscriber's name at important points in the message can create a new message in the message. Just don't overdo personalization because you can start to sound a bit creepy

5. No Call to Action

It may be the best theme, text, value or offer, but if you don't ask reader to take action then probably not. Any e-mail sent will result in some action. Always be aware of what you want your subscribers to. Make sure the links are always blue and place these links in the email with no less than 500 text words.

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