We talked about the rules of the Canadian Spam Law, a law that is more than a spam attack. In my honest opinion, the law was wrong. It requires businesses to obtain consent, identify themselves with their name and physical address before sending commercial messages online, and clear the consent by unsubscribing. One more. The contribution required to send marketing messages is a good practice, but not for a person with whom you have been in the past for a long time.

Bona fide businesses have a three-year grace period for current business relationships, but what does this legislation mean in the long run? Frankly, it will destroy many business models or change them dramatically. It won't do much against spam, so let's talk about the effects of CASL.

Why CASL Does Not Work Against Real Spam

First of all, I don't see why we need new spam laws. Today's web filters very well block almost every spam. The few pieces that pass through are usually fraudulent emails that encourage someone to launder money, and CASL won't stop them. In fact, because I don't get a gift from Best Buy because I somehow lost this consent email in the CASL flood, the real spam emails will seize us and make us even more confused. The very illegal email that uses high-level technical tricks around the filter, which is still in the inbox and CASL won't stop them. In the past, e-mail from the local large boxed coupon will only be thrown into any other form of spam and can be viewed in the spam folder. We used to be. It is not strange that we spent a lot of time, energy and money on CASL to stop the so-called. E-mail spam, but we still have a physical mailbox at home, full of real spam, which is more than 1000 times wasteful?

All of these efforts and CASL have no real teeth to handle illegal spam at all, without having to go into it! It comes from almost all of North America. Can a Canadian court call someone in Asia or Africa and pay demand? I find this ridiculous. Of course, if someone can't do enough to run a classic illegal spam campaign in Canada, they'll pay a lot of time.

It is even more ridiculous that CASL only affects Canadian businesses. International companies have no reason to comply with the law! A professor, Pitt Leyland, SFU believes that this law will only reduce about 2% of spam.

The upcoming flood

Last month, customers, collections, etc. Logout application for flooding emails. Current and New Relationships If it hasn't happened yet, you can accept to agree to fatigue.

Further Fall: Own CASL Predictions

In the short term, businesses are working to comply with the law. However, there are some predictions:

Companies with great difficulties in email marketing can conduct their offshore e-mail operations through an offshore affiliate:

Some parts of the law make this difficult, especially identification rules, but not impossible. After this trick has been found, wait for more emails that do not comply with the law but cannot be penalized.

Digital marketers are destroying this law:

Google and Facebook love this only in Canada. Some people are burning the midnight oil to help businesses with the law. PPC advertising companies will see great revenue as companies find their e-mail marketing less than 95% of their email listings very quickly.

Canadian companies are disadvantaged:

CASL is basically a "Do Not Call" register for email marketing with the same errors. Once companies find out how they can legally move their email operations at sea, they won't prevent them from sending messages. Does not stop illegal email activity. It places an additional burden on Canadian businesses and consumers and makes it more difficult for Canadian businesses to compete against international interests. For small online businesses in Canada that use mass e-mails to communicate with their customers, this may be a death sentence. They are now locked in the CASL Prison and are looking for a way out.

The digital strategy for businesses becomes mandatory:

For those who have the know-how to work, they are not lost. Obtaining consent is not difficult if something is desired by customers and potential customers. I always agree with customers because I give them the information they care about. Leading casting and digital hooks will be extremely important and for companies who know how to do this, a very busy email list that will be in the increasingly important sales channel. Little consent goes a long way to learning how to crush the internet!

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