Many bands and musicians are doing a great job of getting email addresses on a show, a tour, or even deleting a free e-mail to an email address.
But let the list be cold, just send two emails every year.
One promotes your new album or tour, then one during the Black Friday as you rent a particular item.
There are big troubled musicians in e-mail, the list says, "Oh, I do not want to pan off or annoy them."
But you have to remember some things …
If someone gave you your email address, they basically give them permission to contact them again because they want to hear it. So you should not feel annoyed when they send them an e-mail.
The second thing is, if you only send an email to your list to help you, basically you like the friend of everyone who never gets in touch and just sends a message if you want something.
And that's exactly what you're doing when you come from here and try to sell your album by email.
This person may have been drunk on your show, and I do not even remember how they got listed first.
So what you need to do to send people's weekly emails.
Take advantage of the fact that you are a band and you live a life that most people will never experience.
They do not know how to write songs or what to do for hiking or to play a performance in front of people. They really do not have any marks.
So all you can do is send promotional e-mails every week. You can send an email saying "Hey, if we're working on a new song, here is a video from the test plan."
Or look at this crazy story about a show we played this month. You can talk to them and ask them about their favorite band. Try to connect with them!
It does not take long, maybe 200-400 words, or you can just link to a video if you do not like writing. But keep in touch with fans waiting for your name in the incoming mailbox. Keeps them "warm".
So if you want to advertise and sell or sell an album, you're more likely to open your e-mails and it's more likely that you will buy it because you like it.
The growing growth of a fan family is about building and maintaining relationships. If you have an email list you can do very easily, only about 20 minutes per week.
So if you have not sent the list over the last few months, send some love today.
If you want to set up the fan bass and sell your music with a predictable online system instead of spending years on the road.