Garbage is collected only by dust
Web designers are engaged in the sale of web designs. This is the first business principle for a web design company, like many other types of business. There is nothing new here, except that the overall purpose of a web site is to create a business for the owner and a site that only collects the dust does not do so.
No one says that web design must create direct sales for every business, but it must connect to the business owner's market and engage the market. If your site is not connected to the market, it's just a garbage dump. It might be a nice job, but it still picks up the dust.
Part of the problem is our small business responsibility. We did not go to a web designer and say, "I need a web site designed for a web site."
Instead, most small businesses say, "I need a web site designed for business".
Our Market Does not Care About Us
The difference is that the focus is on words and the intention to give a project. And when the focus is on our business, it is not on the market. So, in the end, it is something we are excited about, even though our market is not fascinated or interested.
What we care about our market is the problem, not the appearance of our website. They will not share our website with others because it looks cool but will be shared if our business website helps them and offers them to the industry and how to best choose their needs.
Do we envision our marketing opportunities?
The odds that our web designer does not really want to go there. Instead, they jumped straight to their portfolio and suggests how they can customize and find something totally original to us.
And our fault is that we're going to do this – we can not do better.
But this is not really our fault. We go to the experts to get the best information and too often talk to a professional who is in conflict with the interests. This is where the web designer gives us advice on the product we sell. We can never get clear information about what our choice is.
If the conversation never affects the low cost or cost of "cheap marketing," then we do not get all available choices.
If conversations never come to discuss the differences between the demographic market and the virtual market, we can not see our real needs.
If conversations never come to discuss how to define a marketing profile for the online market (not just our virtual market), we will not use the best that a web site can offer to our business.
And more if this webdesign industry does not speak. Web designers are not talking about anything else on the market than asking us to describe them. It is much easier for them to plan something for us. So most small entrepreneurs must have a beautiful location starting from the first day.
Planning a web market requires a design company to know how to discover our virtual markets, even if we do not know it. They need to know about virtual markets and why they differ. Web designers need to know the shopping habits of the market, we appreciate our market and what values we have with a common market. But web designers, fashionable or not, give us nothing.
The solution is in the market segmentation.
This is just another expression for psycho-graphics. Segmentation divides a whole geographic or national market into 7 segments, each having a psychological profile that describes the buying patterns, values, likes and dislikes of segments, as well as general beliefs. These are better tools for working on the Internet.
We could also go back from our own business and ask the business a few questions to find market-related things.
- Is not our business offering a solution on the market?
- Is not our experience included pain and hardships in the market?
- Can we name the biggest problem in the market?
After we've put in words for the solutions we offer and those we've given to you, we're fine, we know that our website needs to be designed.
We do not have to accept trendy web designs that are not attracted to our market. They just sit and gather the dust. We want a site that involves our market, and this means that we involve our market.
Read the last line again. It's like saying "If nothing changes … then nothing will change."
If our website does not use our market, it's just a rot
It does not matter how beautiful and pleasant our eyes are.
And our job is to make sure our web designer is thinking about the market and what would be the best on the market but we should not expect this to happen. This is because no one knows the business better than we do but we need to stop listening to the people who just think about us.
A professional web designer does not deserve all responsibility for the insect web site except they are self-appointed experts and they expect us to listen to them. Therefore, the first rule for recruiting web professionals is not to let us design our website.
Of course, we have to learn more about our virtual market, about how they think about their shopping habits, what their values and what they believe. There is no single article covering the Internet as a virtual marketplace or market segmentation to create a market profile. This information can be found in other articles.