If you work in an office, you no doubt use the email as your primary means of communication every day. Too often, however, people are disappointed because they do not have an answer to their emails. Few know that their message is not read!
The material line is often whether your email is opened or deleted. So it is in your own interest to write a topic that prompts the reader to open and read the message.
So what a tempting subject? Two things:
1. It leaves no doubt about the subject of the email.
2. Readers understand what is for them.
The topic of "budget figures" is too vague and does not attract the reader at all. What about fiscal data? Do I send them for my information? Do you want me? Do you want any material from me? Do I have to do this thing?
All these issues lead to confusion in the reader's mind, and the confused mind refuses to do anything.
Here's an alternative theme to think about: "The budget figures need the president's report by Friday morning, Mary." Does this not change the image right away? This is because it meets both criteria. It expresses exactly what the message is about and why it is important for Mary to pay attention.
Suppose I send an e-mail message to the "Monthly Sales Meeting" topic. The meeting is always held on the last Wednesday of the month and today is only the second Tuesday. I'm dealing with it, so I probably want to leave this message now and read it later – and of course it does not mean that!
But suppose I'd rather say, "Changing the time and date at this monthly sales meeting." Does this send a very different message? In the end, I'm interested to be present at the meeting at the right time, and I want to change the note in the schedule so I open the message immediately.
This is a good practice, put the subject line in the end after you are satisfied with your message. It will read and answer important messages instead of being delivered to the trash.