Email marketing is one of the most important marketing channels.
Its strength is that it is both immediate, inexpensive and deliberately targeted. The drawback is that everyone is using it and we all get too many emails every day.
This means that if email marketing is successful, you need to highlight and send your messages quickly, concisely and vigorously.
Therefore, many vital and not necessary to know.
first The original sequences are original and interesting
Imagine your prospects or customers with an incoming email that is full of similar reputation.
You must be on the list or delete it. Connect your reader to something that shows your interest or curiosity.
2nd Keep an eye on the goal
The ultimate goal of emails is to build attention and trust with your prospects and continue building relationships with your customers to increase your sales. Make sure your email content has reached this level.
3rd Prospect vs. Clients Email Content .
You want to know, like and trust in you to feel good when they are in business with you. So give us useful information.
In order to keep your customers with you (think about all the good selling and cross selling opportunities), after you've bought them, give them the conviction that they have made a great decision and give them detailed information on how to use them or consume the purchased product.
4th Target the Market
You need to know that your product or service meets the needs of your customers / prospects. List your biggest problems, fears, needs or needs. These are the themes of these e-mails. At least one of them touches & # 39; reset buttons & # 39; the prospects.
5th Hard Sells Do Not Work
While e-mail marketing is naturally a sale, too hard sales do not work. Introduce your expertise by providing useful information and a key marketing message. Think about getting clicks on the landing page instead of instant sales.
6th Connect them and do not let them go
From the very beginning, you need to involve your readers. The title bar must convince the reader to continue the first paragraph. The first paragraph should be interesting enough to read it to the next … and so on.
Do not keep the best things to the end. Your readers may not reach the end. You want to have the most powerful messages and keep them all the way to the end.
7th Focus on the Reader You Do not
Your Emails should address your readers, their problems and their problems and how to solve them. You do not really care what you can do with them.
8th This is my name, do not wear it.
You can use your client or brochure at most once or twice in the email. More than this may seem unnatural and creepy.
ninth Make It Personal
Your emails are like conversation, not grammars. Easy to read. Write as you speak and shorten the sentences. Use lots of subsections to break the text and keep the total length of no more than 500 to 700 words.
You must call for action by e-mail. What do you want the reader after reading the message? Do you want me to call, email or go to your website? Whatever you answer – you need to make it clear and explain the benefits that you will get for action.
If you follow these 10 tips, your emails will be puny, effective, and effective, and provide you with a great return on investment and money.