E-mail marketing is one of the strongest and most effective ways to market a company and its products, but is often ignored.
Email – What is an Email?
Well, unless you've been hiding for generations, e-mails, or emails, you've become the number one form of communication in modern society. According to the latest estimates, the number approaches 60 billion emails a day!
Email is popular. Friends and family are used to stay connected at long distances. Employees use it when it is more comfortable than getting up, walking, or picking up the phone. E-mail is used to check who you are (on different websites) … the email can be found everywhere.
If we know that using e-mail is so widespread, then we get to the next section – why email marketing?
Why Email Marketing?
In preparing this article, I was able to raise five main reasons for a company or organization to do email marketing. These 6 reasons include email marketing statistics – low cost, high efficiency, and so on. – they really are ignored and really only focus on the benefit of your business after you've implemented:
- The Great Investment Return
- Sales and Discounts
- Saying in Front! (Competitors, Customers, and Sellers)
Return on Investment – According to the Direct Marketing Association, e-mail marketing resulted in $ 51.58 in ROI for every dollar spent in 2006. $ 48.56, and the 2008 estimate is $ 45.65. E-mail marketing in home lists includes other direct marketing such as prints, brochures, sales notes, and so on. Except for it. E-mail marketing is incredibly cheap for production and replication but is incredibly effective.
Sending information – You always have business in your business. You have updates, changes, has information that customers would be happy to know and want to know. Email marketing enables you to get out of information in a highly efficient way. Set up an email about recent business changes – target a good group of customers (more about targeting) – and suddenly thousands of people with whom you are in business every day know exactly what's happening. Sending information – the true color of your email – is probably one of the biggest (and simple) reasons why you should do email marketing.
Sales and discounts – Do you own a special sale or offer long-term customers a special discount? Let your customers know and take business on multiple occasions. They say it's the most effective for selling to an existing customer. E-mail marketing is the primary way to communicate effectively, but personally, with sales, deals, or discounts to potential and existing audiences.
News – Tell Your Good News Business people want to know that they are growing with prosperous companies. It rubs! A few years ago, I met Colin Quinn and contributed to the unpleasant meeting at Newark Airport for my success today.
I was just kidding, but if you mentioned it in the paper or you cut a tape, let it know. She passes her good news and celebrities – even the local celebrity, and will continue to thrive.
Surveys – Your customers, suppliers, employees – everyone you work with – deserves a voice. A quick email newsletter with a survey helps you gain insights into every aspect of business and associate work.
Stay ahead – I saved the best for the last one. In my experience of creating and creating e-mail marketing, the biggest thing I want to communicate is Staying In Front!
People have limited memory. If you're doing a service – a great service – someone is likely to tell you a friend or two – or a business administrator. But as time passes away as time goes by, they can forget themselves.
The detailed work on your client's car was fantastic, but over time – situations in your customer's case arise which justify your referral (a friend of your customers purchases a used car for example) – the deal is so far away that you forget to you can access a service that benefits you.
Email Marketing Destroys Time Limits. The customers you've been serving years ago with the latest information, sales, news, surveys, etc. They are well informed, full of you, and do not forget. Even if you do not read all the emails, the constant little reminders are a great tool to help your business. E-mail marketing allows you to stay ahead of any customer and supplier who has worked so hard, but you may not be working or helping at this moment.
In addition, an email newsletter helps you stay ahead of the competition. I have talked to many companies who have recently been dissatisfied with their seller or other services they have rented, but they do not even remember the name of the company. People are busy, they will forget. But if your customer is targeted by a competitor, an e-mail newsletter – which helped preserve the company's customers – is an excellent tool to keep the client.
Purchasing E-mail Addresses
There are several ways to get the email address of the person you can send your email newsletter. Any size will be any size. It can be small. Only approx. 60 titles (friends, family, college, clients, etc.) We started. Your list will grow over time. However, the only way to get emails with free methods is:
Existing Companions – Tap your existing customers for emails. If you already have an excel table with all clients and merchants or if you are using more advanced CRM software, start it. Translate your list of the people you work with every day.
Network Events – If you join the network event, ask anyone you meet to receive the email newsletter. Often, your list grows incredibly fast, after you start focusing. Most of these suggestions include events and people who are visited and seen daily.
Trade Show – Offers a free gift, guidance, or consultation job to anyone who is willing to add to your list. Creating a network and a market for products and services at a specialist store, obtaining a genuine certified email address that will allow you to do this for a lifetime.
Target – Different emails have different audiences. Your business message may not necessarily apply to your customers – it is really essential that you do not send the message as it sends mixed signals or blurs the relationship. That's why when you start your list, you have to break it down. This process depends on who you work with, usually your clients / customers, suppliers, managers, friends and family, and so on. Will. As your list grows and you continue to focus on your e-mail marketing skills, the better.
DO NOT USE PAYMENT LISTS – Collecting paid lists or randomly-found e-mail addresses from websites across the web – though allowed – can only be the worst-case scenario or worst-case scenario. Simply put, do not ask anyone that you physically did not meet or did not ask for a part of the newsletter – email marketing, if you turn right, it will take longer, but it will be more effective in the long term and will keep you in it.
For those who did not ask you or allowed you to disallow a different service bill (if you're using a paid email newsletter), you will lose the hard work you have when designing or creating your targeted lists.
Marketing for users who did not grant permission could also lead to the server where the messages are blacklisted – hit anyone on the same server and causes business and other businesses to experience extensive mailing problems on the server.
Create Email Newsletter
is ready to go and decided to create an e-mail newsletter. You have collected some titles, what is the next step?
Service: – Create an email. There are several ways to do this. If your budget is very small or just start, you can simply use your own emails, prospects, hotmail, or yahoo. Paste the contact emails, write a short message, and press the send key.
Outlook users can do what is called a mail merge – and if you set up an email list through an excel document, you can merge the appropriate fields to a more personalized message.
If you're looking for something more advanced, maybe something that seems like a newsletter with the logo, you can play with the tools offered by the above services or go to a full email newsletter.
Personally, I'm a supporter of Constant Contact. We have been working with the service for years. It's very easy to use and customize, and you're paying for your account – not by the number of emails you send. This may not work for all companies, but if you have 5000+ contacts and send a message twice a week, then the number of fast-sending emails is growing fast.
If you want to create a more sophisticated look, I recommend investing in one of these services with accurate tracking.
Etiquette – Email must be polite, but must be reset. Talk to your audience about the second person, it takes a while, but the feeling is huge. In the end you know the audience is the most popular – write them the email. What works for a crazy online T-shirt company may not work as a financial advisor.
Index – Check that subject line belongs to your body's email but be creative and resourceful. Experiment with different ways by specifying what you created. You need people to see their name, read the subject line and click on it.
Design – Whether you're using the above email messaging services or your simple emails, keep in mind the design. You may not need a logo, fantastic colors or cool effects, but direct your eyes with thick text, bullets, colors, and so on. And do the simplest possible. Email accounts are getting crowded and people have little or no time to read. Quickly guide them to the most important points.
Contents – Very similar to design, shorter content. Typically, one paragraph works, but some sentences are better. From time to time testing of usability and optimization, short and simple emails provide customers with the best possible performance. In addition, the email must include a call to action. Whatever the death, which is simply – a big button that asks the audience to donate – or incorporates readers into the body of the text a next step. You want to click, call, etc. And whatever this goal is, make sure you can reach them quickly and easily.
When sending emails, you need to remember two important things, send it in the right time, and send it to the right audience.
We've reviewed the listing for different groups or lists. As you have received emails, stop them as much as possible. So you can send special, targeted messages to specific groups when sending e-mails. We've gone so well that we can create groups for certain events we've been involved in. So we can only send messages to people we've met – or sometimes with special promotions.
Timing is all and e-mail newsletters are no different. The message sent on Friday at 17:30 is usually not as effective as a Wednesday at 2 o'clock in the afternoon. It's like making content, keep in mind the public's habits. Are they checking their emails at 5 o'clock in the morning? Do you have a busy working day using the e-mail votes? Overall, we found that the last chance of emails sent in the middle of the week is the end of the working day mess or overflow, which seems to be running on Monday. The time of day is important. All audiences are different, but if you're looking for professionals who are in the afternoon, it's great. Most people have been organized in the inbox, and when your email appears in the lower right corner of the screen, it's wonderful.
Depending on what features you use to send e-mail tracking, it may be difficult or simple. This is another reason why we love email newsletters because they allow for a simple, almost creepy tracking. You can view the email sent to the email address who clicked on when and when. As you continue to send e-mails, you might notice that a certain amount of time works better or that some words lead to better open fees for the subject line.
After you follow the emails, you start experimenting and refining. Overtime in the case of slow sting, you can get a very open e-mail that almost everyone is reading.
I was inspired by my new trip to the Enterprise School of Business at 19459010 at FGCU that I've decided a little about the legitimacy surrounding the email. You can basically send email to anybody at any address, regardless of where and how they get this address, if these essential requirements are met:
- Use a Non-Eligible Topic
- Enable People's Unsubscribe
- for Your Business data (name, address, phone, etc.)
Whew … that meant a lot. But after we started, I'm positive that you will be excited about the results. If you have any questions about e-mail newsletters or would like to know more, do not hesitate to contact me [http://www.atilus.com/contact.html]!