Many restaurant owners understand the benefits of e-mails for coupons, promotions, or newsletters for current customers. Direct Marketing Association (DMA) found that emails were $ 57.25 an incredible return on each dollar spent in 2005. The challenge for the restaurant owners is to take advantage of the benefits of such a huge sales medium.
The following is the key to successful e-mail marketing.
- Register – You can easily subscribe to your email list to your customers. The login form will appear visibly on your site, if any. Provide your clients with the ability to enter their email address through paper registration forms at the various points of contact at the restaurant. Enter your URL on the receipt, packaging, and paper signup forms to allow your customers to spend their free time. Simple privacy statements such as "We never share your information" are essential.
- Contribute to joining – Let your customers join your email club with an attractive initial coupon or promotion, which is a powerful incentive to act. Provide immediate incentives immediately after customers have provided their email address as part of a welcome email. Warn clients that they are likely to look for their first email in their bulk or spam folder. Briefly tell us how to add your name to the customer's address book as part of the welcome message to avoid future shipping problems. If you provide the customer's email address, you must add them to the list as soon as you have specified it.
- Legal Requirements – All emails can indicate the name and address of the legally required sender and customer opt-out features. Make sure that customers can easily opt out if they want. Never ask your customer to respond to your messages and post the "please remove it from my list" item in order to remove it from the list.
- E-mail Frequency – Conforms to the frequency of e-mail communication and the frequency of visits to good customers. If you communicate too often, you may be annoying your customers. If you do not communicate frequently, you can reduce or eliminate the desired customer retention benefits.
- Open – Provide customers with the ability to open an e-mail. Think about why your customer has signed in to the email list, they're likely to look for coupons and promotions in their normal circumstances. Customers will be more responsive to email, which involves marketing new menu items or promoting business sluggish times if they have a valuable benefit to their email.
- Tracking – Tracking each email and comparing results with previous emails. Look at open fees, clicks, forwarding, and chartering. Review new topics and coupons and promotions to find out what the best results are. Top performing promotions can be considered as more expensive marketing tools, such as print ads or radios.
- Persistence – Admit that email list expansion is a tough job. Forrester Research finds that the average company will lose 30% of its subscribers every year. You must keep pushing email subscriptions, but you must remove names that are no longer in the list.
Email is the most cost-effective marketing method that is now widely available. It can be used effectively and can be invaluable as a tool to keep customers and increase revenue.