One of the biggest mistake most marketers today is, I believe e-mail marketing is dead. Many marketers today discard the e-mail marketing system to go to social media. Come here to think, social media seems much sexier than e-mail. But is a social media book really as effective as an e-mail? Before answering this question, let us know that a state is a well-known fact. You can send your friend's request on Facebook more easily than collecting online emails. But believe me, email marketing is worth three times as social media marketing. So what is email marketing?
Email Marketing Targeting Customers by Email. All emails sent to potential customers are considered to be email marketing. E-mail marketing involves sending a promotional e-mail or advertisement to a subscriber. With your email address. Many organizations today use e-mail marketing. More bloggers are now using e-mail marketing than ever. For example, if you've ever browsed a site and you see some fields where you need to get your name and email address to get a free e-book or update? This is the first part of email marketing.
Most bloggers use e-mail marketing because they increase the customer experience. With a well-targeted e-mail list, you can access well-established clients and prospects. You can easily and easily inform any given subscriber by e-mail. The email will be more visible than a Facebook post. The Facebook post will be included in the content of the content after the content is published.
Do you really need email marketing?
If you want to improve your customers or readers, experience, then email marketing. Forget the fascination of media art and social media marketing. Here we talk about efficiency. We are talking about greater commitment. Greater reach. Larger clickthrough rate and more. As many experienced marketing experts say, "money is on the list". Some even say "your net worth depends on your network". In the following lines I will explain the benefits of email marketing. In these explanations I will use statistics. Websites that create statistics will be described at the end of this article. So, get the benefits of using email marketing:
Did you know that around 3.2 billion email accounts were created in the world in 2013? 95% of online consumers use e-mail addresses. The most interesting fact; 91% of consumers check their e-mail accounts at least once a day. Today we are browsing more with our phones than our computers. As a result, we will be more aware of the e-mails. Phones place notifications directly in front of our eyes.
It's easier to check an email today than a Facebook or Twitter post. This is because when we publish content, we have another million people. As a result, the most troublesome task is finding a particular post 3 weeks ago.
Before explaining this section in more detail, you get interesting numbers. In the first half of 2013, e-mail research as a marketing channel revealed the startling facts. The most outstanding thing is this; 18% of emails sent during a campaign never reach their destination. 4% of the e-mails sent will be placed in the spam folder. This accounts for 22% of the e-mails that actually do not reach the desired buyer.
On the other hand, 78% of e-mails sent during the email campaign actually reach their goal. Think about it, if you send 1000 emails, then 780 e-mail will be sent. In addition, 91% of customers daily check their e-mails. This means that approximately 709 receivers see your email. This is great efficiency, as less than 30% of the e-mails sent are lost.
Now compare these numbers in the same way as the Facebook campaign. This revealed that 74% of Facebook entries were actually lost in the big content. This is a problem. This means that thousands of Facebook posts have lost 740 in the content stream. With this goal, our 260 readers have missed our posts. The other bad thing is that everyone who sees your content actually does not click. Less than half actually. It leaves us less than 130 people who are really interested in our offerings.
Click Through Rates:
In the previous section we talked about how many percent of the posts you see and how you like your posts and letters. Now let's talk about the people who actually do the actions and do whatever they want. Suppose you click a link. You can direct this link to a landing page or site.
Clickthrough rate is the percentage of people who received the message and actually clicked on it. The click rate of the beep is 0.5 percent compared to 3 percent of the email. These numbers look small for the first time. But that means people 6 times click an e-mail link as a tweeted link.
Keep up with the 1000 e-mail and 1000 community media posters. A clickthrough rate of 0.5% per thousand, 5 people actually click on the link. This is about social media. Sometimes click rates are higher, but these are special cases. The numbers used here are average.
3% clickthrough rate with emails 30 clicks for thousands. This is the best clickthrough rate you get on average. Numbers are not surprising, but effective numbers are not always surprising. The difference is because when people give you their email address they really want to hear more forms.
Your Readers Want This:
Most people use social media as their first to communicate with their friends. They rarely use business news and opinions. There are specialized websites there. In the survey, 77% of users said they would rather receive advertising messages in their emails. 4% think that these messages are preferable to social media. This refers to the fact that by sending an email, people literally provide you with a business meeting place.
For a reader, it's easier for problems to be private than open-minded. Everyone does not feel good if he expresses his deficiencies openly. If the user wants to express his struggle and can not see you doing what he is doing? He's writing an email. So you can tell everything. You can answer it exactly.
Soon I'll create a page where I'll send the user's request. Every weekend.
Email marketing and newsletters
You would like to use e-mails if you are proud of your online presence. Also, this is for you if you want to increase the reader experience. Setting up an email marketing campaign is not very expensive. We talk about $ 6 to $ 20. As months. Some services, such as MailChimp, still offer free services for the first 2000 subscribers.
E-mail marketing has not died. If anything, it will kill the silence between the subscriber and you. In an upcoming post I will speak about creating an email list. Thank you for reading it. I'll talk to you soon.