Email is a highly effective marketing channel if you succeed. It is very affordable and I believe that anyone can create successful campaigns if they have the right advice, so it is ideal for small entrepreneurs or individual predecessors.
Email gives you the opportunity to truly engage with your audience, lead them, and ultimately turn them into clients. You can also automate all your campaigns, which means you do not have to work day by day to spend more time in other areas of your business.
More than ten years of marketing experience in my belt I've built a simple step-by-step guide to creating the first campaign
Step 1: Build Your List
Of course, email is not good there are no groups who have given you permission to contact them. So you have to start thinking about building a list.
In my permission, I understand, they gladly gave you your email address. They just ask customers to enter their email address often not enough to persuade them – they want to know "what's in it?" (19459004) so you need to specify what you are exchanging (sometimes as a lead magnet such as a discount code, a free PDF download, an eBook, or an email series.
Tell them the things that they will be sent to them – for example, as subscribers will be the first to hear about our new offers / domains / publications
Furthermore, users who did not request to contact them are much less likely to become customers. Step One Choose an Email Provider (ESP)
Simply put, ESP allows you to send e-mail marketing campaigns to the list of prospects Most ESPs include a wide range of related services, including subscriber lists creation and configuration capabilities, customization of email templates, customization and dynamic content (content tailored to a specific audience), reporting and analysis
. To get started, here is a small selection of ESPs that should be considered:
When you choose what your service provider is, we suggest that you begin to think about how you intend to use emails in your business and what features you think you need to complete. it just begins, you do not have to multiply things so we've put together a handy checklist of the most important things you should look for:
- Is there a range of eye-catching templates for your service provider? In addition, most people today open emails on a mobile device to check if their templates are mobilized and ensure that their emails look awesome, no matter what device they are viewing.
- Easily comprehensible tracking and reporting – Check your email performance, so make sure your ESP is easy to navigate through the reports dashboard so you can quickly check your opening, clicking, retrieving, and posting
- . "There are some times when – as simple as using their platform – we will need some help. Make sure ESP has a support team that can either day or night.
- Budget – After you've chosen some ESPs based on the above, you want to buy the prizes now as soon as you need to ensure that the service fits in with the budget. Many service providers offer monthly plans according to the number of customers on the list.
- Shipping – It's not a good time to get started with creating campaigns, but only to find out they're not reaching the customer's mailbox! Verify that your chosen ESP has a delivery rate above 98%
. Create an Email!
This is the exciting part where you'll be creative. And if you're not creative – do not worry, this is not an absolute prerequisite for creating effective campaigns
Here are some of the best practices tips that will help your e-mail end in your trash! 
- What is the purpose? First you need to consider the purpose (s) of the campaign – what is the email you are trying to reach? And be special. Think carefully about who he is talking to. Always keep the customer's attention in mind when connecting e-mails and make sure that content has been powered – the reader wants to know what's in it in seconds.
- Copy : Try to keep the copy compressed and use bullets to break a bit. Think about what you want from the recipient – what action you want them from. Tip: Make it really obvious! Which leads to …
- Call to Action : Get rid of a call to action so you can not miss it. A color button with a text message to read them exactly what you need to do (eg Get quote / Register here / Get your free eBook). Remember, you can use more, actually two or three buttons are recommended. But you can always test it in the future.
- Subject line : Do not ignore the subject. A lot of people think about the subject as a thought, but this is essential because it is the opening of the primary letter. Make it beneficial and not too long. The recipient feels as if they are missing out if they do not open the email to see what's in it – they can not help themselves, they need to open their emails!
- Images : You can really bring your email to life and give a polished and professional feel – but do not use them too much! Why? Although the email looks fantastic when the images are enabled, many email clients will not automatically allow the images or will not load if they have a bad Internet connection, so the customer will only miss a lot of empty boxes and messages. The pro tip is that appends the "alt tag" descriptions for your images so that even if the images do not appear, a text alternative appears to fill in the blank. For example, if you are displaying an image of a product, enter the product name as a submarket.
- Logo : Make sure your logo is located at the top of the email, and the customer will immediately recognize who it is, which means that you are more likely to know what to say.
- Customization : At least you need to paste the person's name into the email. You may also try to paste it into the topic (in order to find out how it affects your open fees, you can always test this – that is 50% by name without the subject line and 50% by name and see which is better.)
- Footer : You must always add a valid contact address at the end of the email, usually in a "footer" area, not in the email.
- Unsubscribe : clients should be able to provide additional communications from you in all communications – and you must also act. Always familiar with the privacy laws of your country. In the United Kingdom, it must comply with the Data Protection Act and electronic communications, including e-mails, the Privacy and Electronic Communications Code. More information on PECR : https://ico.org.uk/for-organisations/guide-to-pecr/what-are-pecr/
- Proof read : Or the boring! After you've written your e-mail, you'll go through a few times and check spelling mistakes, errors, and grammar errors. It may be useful to show someone else as they often notice missing things.
- SEND ! If you are satisfied, you can choose to send (or find a full list) and press the send button.
Step 4: Measuring success
Did anyone really read your email?
Visit this campaign to review the campaign's original goals to determine what metrics you will use to measure performance. Generally, I'm always interested in Open Charges and Click Clicks (how many people clicked to encourage action), but you may want to find out what the customer is after you click on a trip. For example, if you offered a free e-book download – how many clicks did you make a successful download if you tried to buy something – how many sales did you receive on the back of that e-mail campaign?
And finally …
Step 5: Testing and Learning
As a more confident and experienced e-mail marketing tool, you can start considering various items such as subject line, , the day of the week, the types of bids (eg a one-off reduction vs £ rebate), the length of the emails (short v long copies), pictures … The list goes on! Even a small increase in open fees can cause a huge blow to the success of your campaigns.
I hope you found this guide helpful and would like to have the best luck with your first campaign