first Topic ~ Your subject of the e-mail ~

How do I write a good e-mail subject line that works?

Here are five tips:

1. Ask. One of the most appropriate ways for readers to be aware is to ask a question. But as a negotiating lawyer who asks a witness on the stand, make sure you get the answer you are looking for. "What's the best way to increase your business?" is a great topic for business owners. After all, what does the owner do not want to grow? Or let's say you're running a health club. An e-mail with the subject line: "How can I lose 5 months in a month?" it would surely be impressive. It is important that your question is relevant to the audience.

2nd Relax. The smart subject line may be attractive. If this was done, the reader's curiosity waved. They want to know more – and open their e-mails. Writing a teaser-style theme selection line requires some creativity and needs to be content. The company that sells High Definition TVs can use the theme "You will not believe it" as a novelty for the product family.

3rd Tell me how you like. Often it works best to tell exactly what the reader wants to know. Examples of this simple approach include "Selling Sweatshirts this weekend," "Playing on the Master Jazz Piano Orchestra Friday" and "The Seven Secrets of Profitable Business". This "just-the-fact" approach works particularly well when directly invoking the public's interest. This is also the best way to send a newsletter.

4th Remember, "WIIFM". When a person receives your email, the first thing they believe is "what is it for me?" They have their own decisions. Open your email, leave it later, or delete it? If there is no subject line that allows them to see valuable time, the choice will be clear. Keep WIIFM in mind when creating all aspects of emails, including bidding, content, images – and definitely the subject line. They all talk about them. They know this; just make sure you know it.

5th Be personal. The more you know about every contact you speak directly with them, the more effective the communication will be. Whatever you use in the topic selection line, you make a personal statement using the word "you". Professional copywriters know the secret to using this mighty little word. Just watch the ads, emails, and emails you receive. Here are some examples: "Find the right swimsuit," "You can save 50 percent of your travel," and "It looks like a simple custom dress." "You" is the ideal, but "you" also works.

6th Do not you know which approach is right for you? Try it all, then show your friends or colleagues to get feedback. Choose what you think is most effective for the audience. Whichever approach you choose, it's worth spending time and effort to write a great topic. Because if readers do not open their e-mails, they will never be able to read the important message they've brought to you.

2nd topic ~ Increase clickthrough rate (CTR) ~

How can I increase the clickthrough rate (CTR)?

Here are some guidelines:

1. Include a feature, an advantage and an advantage in opening. This should be used in a fine way, but at the venue, it actually does a little marketing work on this issue of your email newsletter. Highlight an important article or explain what readers will say is that they will not reach elsewhere and tell them what the benefit is. A good example for this: "Nokia and Sprint announced second-quarter revenue." Get acquainted with Wireless Week's experts about the achievements you have and the impact you will have on the industry as a whole. "

2. Put the e-mail newsletter in the context of your readers' day, this is the last point you've got, your readers are busy, and if you can give them a compelling reason why they should stop doing what they are doing, minutes to read the e-mail newsletter, you will be typed in. We suggest editors have important events, upcoming trade shows, or other things that tell the reader: "You should stop and read this e-mail newsletter because "

3. Keep it in the cool state Do not perform a" perfect paragraph "and use it after release after release One key to success is to keep the copy fresh and highlight the e-mail newsletter number. If you use the same generic language repeatedly, people stop reading and time elp

4. Keep it short It's critical We recommend a maximum of two or three sentences – just enough to get in touch and drag them to read the rest of the email newsletter.

Try it out and see the results! It's just one of the simple things you can do to turn on your readers and optimize your CTR.

Topic 3 ~ Killer Email Sales Letter

How do I write the killer e-mail sales letter result?

Here is what we found the most. Use these tips and your results get overwhelmed.

first Your email address from the "sender" line should be your brand name or company name. Use only your own personal name if this is a brand image.

2nd Just send emails if you have something to say that will be useful to the reader. No leakage. No filler. You must be important. If it can not, do not send email until you say something.

3rd Start emails with the special benefits that the reader can receive from your message. Within 3 seconds, it passes the key "what's up to me?" test.

4th Text writing and language must be personal and conversational rather than confusing and "corporate".

5th Make a specific offer to the reader and, if possible, enter a short deadline to respond.

6th Use as many copies as you need to fully disburse the benefits that the reader receives by order, response, urgency, and termination of the sale.

7th Test your indexes and bids on small segments of your list before sending the email to the entire list.

8th Include the "Send Email to a Friend" feature in all communications for further progress and viral marketing.

Theme 4 ~ Good Call-Away ~

Additional Clicks With Good Action Invocation!

Incentive action is a determining factor in the clickthrough rate. This is an important element of a copy of the email because it addresses three important questions to the recipient. These are:

1. What do you want them

2. Why This Is To Do It And

3. How can this be done next?

Whatever action you want recipients to do, you can do more to make a good move. First decide what you want from them:

1. Buy Something

2. Register a service

3. Fill out the form

4. Read the article or get more information

5. Visit your site or store

6. Meeting

etc …

Then make sure that these 6 features are included to get the results you are looking for. To make a call:

1. Visible – People can read, react, make decisions and act differently. Some people make their decisions immediately ("You've heard hello.") And there are some who need more detail ("Missouri"). Place action-promoting links at the beginning, middle, and end of the email so that recipients can click at any time they're ready.

2nd Clean – stick to simple words, short sentences, listed advantages, and 1-3 short sentence paragraphs. Give the right graphics and cut the chaos by effectively using the white space.

3rd Stunning – Use action-oriented verbs and phrases: "buy now", "call today", "save" and so on.

4th Reward – offer or reward you for action. For example, "Do Now Act and Get …" or "The first 100 respondents must be placed in a prize game …" The prize awarded or awarded must be closely linked to the product or service. So you target customers who are interested in the services you offer, not just the latest gadgets.

5th Urgent – the longer an e-mail arrives in the incoming mail, the less likely it is to act. Create an urgent feeling to get an instant response. Try to limit your bid for a given period, "first 50 customers", "as long as stocks are held", etc.

6th Direct – Action-promoting links should look for the right page of the site and include more details about the product or service that it promotes. If you do not have a website, the place to act can be the storage of the visited places or a number you can call.

Keep in mind that, besides repeating your incentive to action, you may also be attractive to different types of buyers (and the sales cycle). For example, "Click here to buy now" of course works better with loyal customers. The softer, "Click here to find out more" can have better new prospects.

5th Topic: Avoid Frequent Pitfalls

Read the Email Message Back to Avoid Frequent Pitfalls

Some Common Problems for:

1. Wrong words – Good idea to check the spelling of the document, but that's not enough. The spell checker will not catch any mistakes.

2nd Incorrect word usage – Therefore, a spell checker is not sufficient. The spell checker only indicates words that you do not recognize. You can not tell if they are using the legitimate word incorrectly. Some words are generally confused: accept, except; and you, you; Then, like; there they are; quote, place, sight; lie, lie; loose, relax, lose. Also take care of the missing "r" in the word "you". It is easy to ignore a sentence such as "Visit our website to get the free copy".

3rd Grammatical mistake – If you know you're not a good writer, be someone else who looks at grammatical errors. Errors look bad.

4th Bullet Error – This is another area where you will need to review a review who knows things. If you decide to do it yourself, buy a good grammar or style book. One of the most common punctuation problems: too many silly comets!

5th Unclear or disturbing statement – Make sure every sentence is crystal clear. You do not want your promotional message to ask more questions than answers.

6th Illogical statement – Read what he wrote slowly. At the end of each paragraph ask yourself: "Do you have any sense?" Please re-enter it so.

6th theme ~ Frequency of sending e-mail

How often (frequently) can you send e-mail?

You will not find a quick answer to the frequency question. It depends on the purpose of the email and the type of content you submit. Some Rough Directives:

1. Mail at least once a month. It's less than this letter and the recipients forget to forget it. The monthly minimum is to keep your brand or company name the most widely used (a common email target).

2nd Let the content be the guide. Look at what you give to readers and you will feel the right frequency. Analyze how often the information changes and how fast the reader needs to accommodate to act.

3rd Working within resources. Daily electronic mail requires more resources than a month. Better a well-functioning monthly e-mail than a stepson weekly or daily. It is recommended to start every month. Once you go smoothly, you can think about it every week. You have to walk before you can run!

4th Take care of the trends. Decreasing response, open and clickthrough rates may be a sign of fatigue. Although some reduction is normal, pay attention to and reduce the frequency if you experience a problem. Do not assume that the unsubscription rate is stable and OK. Many people prefer to send email directly to their delete folder, not to unsubscribe.

7th topic – Understanding Spam Filters ~

Understanding Spam Filters to Avoid Your Emails.

If you send e-mail campaigns for a long time, you will inevitably avoid spam filters. On average, you can expect 10-20% of emails to be lost in virtual space, mainly because of excessive spam filters. Unfortunately, there is no quick fix. If you do not want to receive your emails with spam filters, you'll need to understand how they work.

Generally speaking, spam filters consider a list of long criteria to judge whether your email is worn out or not. For example, you can search for spammy terms like "CLICK HERE!" Egypt "FREE PURCHASE NOW!". Every time you see one of these terms, you can assign points to them. Some criteria get more points than others. Here is an example of the Spam Assassin, one of the most popular spam filters:

o Talk about money (.93 points)

o Describe the breach (.32 points)

o Looks like a mortgage game (. 297 points)

o contains an urgent case (.288 points)

o money back guarantee (2.051 points)

o why pay more? (1.249 points)

It's easy to use "spammy" keywords in your email without knowing it. Here are some general ways that marketers will deliberately launch spam filters with their campaign:

1. Use spammy terms like "Click here!" Egypt "Once a lifetime opportunity!" too many times in the email. Sometimes you can not avoid the term "FREE SHIPPING". but use them sparingly and do not do anything else risky.

2nd Crazy with exclamation marks !!!!!!

3rd USING THE ALL CAPS WHICH ARE EMAILED

4. Coloring of colored, red or green letters

5. Incorrect HTML Encoding (for example, converting a Microsoft Word file to HTML)

6. Creating an HTML e-mail that contains only a large image without text (because spam filters can not read the images, assuming a spammer who tries to trick it)

7. Use the word "Test" in the subject line (Agencies keep running when sketches are sent to customers for approval)

Theme 8 ~ Why does email marketing not work? ~

If your email marketing does not work, think again Why?

Before reading the flawed conclusion that email marketing does not work, let's look at this from a different perspective for a moment, which can make your emails invalid.

First, what you write in your email organization. If this is your first attempt to get in touch with a view, what do you mean by email? A dissertation? If it's longer than one or two paragraphs, it's too long. Look at your e-mails as a first cold call. Laser laser radiation is needed and you need to make a stunning opening statement that captures your interest and encourages conversation. Since no one eavesdrops or blocks stubborn pontiff, people tend to go further and move forward by e-mail, giving the prospects a lifetime of the product or service they want to consider. Keep it short and focus on one or two benefits by opening up the dialogue. That's right.

Second, will you send attachments to the first email? No attachments! This is hard enough to send unsolicited e-mails to a prospect. You've now created more hindrances and increase your e-mail in spam junk or spam in your folders. Some people use filters on their emails to automatically delete when an attachment is sent. It is not attached until the information in the attachment has been requested.

Third, html or text? Again, all email filters are used by people today, they increase their chances by sending a text message rather than formatting, graphics, and images. The brochure really does not care how beautiful your email is, you care about the basic message. Also, you will never have a chance to see your beautiful masterpiece in an html email when you take off the trash.

Finally, you use too many spam words. As mentioned, the biggest enemy for email marketing or e-mail sales is the added security that companies and individuals find on the network or on the computer. As such, the specific words used in the organization of the email may be the sinners who send their emails directly to the garbage or spam section. In other words, you use words that often identify spam, and e-mails are increasingly appearing and deleting. Even eye contact! Prospects do not have the chance to read at least their emails and have the chance to respond accordingly.

ending ~ Please forward it ~

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