During the virtual handshake research, we discovered some resistance to networking between many people. When we continue to dig, we found that this feeling was primarily centered on a few key groups:
- people working in large corporations who are not sales, marketing, biz-dev and media
] Some thoughts, easy to understand why these groups may differ from network connections.
For the first group, formal networking has little to do with day-to-day business. They do not sell anything, they do not buy anything, they probably are not looking for a job and they probably will not hire anyone. And regardless of whether the best ideas are helping others, sharing knowledge, and so on. Still, transactional results are still awaiting us that are highly regarded as returning to network connections. Without clear benefits, investing in investment time is not an impressive return.
To the second group of media people, I think there is such a big demand. If I go to a network event, everyone who finds out that a journalist / reporter / editor will immediately tell them everything they are doing to try to interest them or ask them for a proper link. And yet, these people often have little value in the media. Of course, media people need to connect – a lot – but there are always people who send press packs, stories, etc. There are very large Rolodexes. If they do not find out who they need, they will ask about their office around ProfNet, etc. Will be published. So you do not need them again to participate and participate in a network event.
There are network events / groups that contribute to the bad name. The formalized referral programs can be great, la BNI (at least in most chapters), but it also deteriorates that people call only other people who do not call and do not pass on the hints. (For misunderstanding try to never give someone a name if possible.) The other, which contributes to the word "networking" to word reduction by the network marketing industry, I'm not in conflict with network marketing – actually some of my best friends are networking marketers – but it is true that industry is a negative image for many people, but it is true that the network marketing industry has adopted the term "network" expressly referring to network marketing practice and, in fact, is one of the most popular journals of network marketing in Networking Times because how many people are harming network marketing, this contributes to the negative connotation of the word "networking".
And a third, at least tech-know-how, is a kind of controversy over social networking sites. and some bad choices have caused a slight resistance between the sites and the users among some people. This is particularly sad because we have collected so many success stories that are effective in using them and in my professional opinion, if someone does not find social networking sites, they are more about their own habits and practices. than the location. However, this is another indication of the word "networking".
Much of this, of course, is based on prejudices, but this is not entirely unfounded. But I'm not an obstacle but an opportunity.
If someone responds negatively to the network word, discover it a bit deeper. "What is the definition of networking?" – What has your experience led to the gratefulness of networking? Then, determine your networking experience in your own experiences and ask them jokingly if the two agree with the definition when talking about each other. Call them for the best personal contact. Invite them to join your favorite online network. Ask them to be leaders in their network world.
You might think about it – maybe you will not. But in the end, they can make a stronger relationship with them.