Social networks have risen to such popular altitudes because they have met the basic human need: they must be connected to the rest of the world. Through social media websites, users can create virtual communities that allow them to interact with everybody around the world with like-minded individuals. Due to the efficiency of online communities, the dissemination of information has become an indispensable tool for social media websites in the various industries. Nowadays, the human resource network is a new trend for HR professionals. The power of the social network in recruiting, in employee engagement, in retention, etc. It works.
Recruiting Social Media
Social media is the biggest source of recruitment and brand building. It is not uncommon to search for companies such as Facebook and Twitter. HR professionals are recruiting employees using LinkedIn and practically applying the same principles that marketing and advertising use to attract a specific targeted audience.
HR is able to maximize the use of social networks with the appropriate strategies. Here are some tips to keep in mind.
Going to the Right Networks
There is no point in finding social networks that do not meet the targeted demographic changes. For example, if you're looking for a person who has a high position, such as a product manager, it saves time by keeping you away from sites known to MySpace or other younger subscribers. These networks are great when looking for summer interns, entry-level staff, or even part-time college job seekers.
Using LinkedIn, recruiting employees is a great idea because the site is known to be a subscriber who is a specialist. This is a great search venue if you are looking for experienced people in virtually every industry.
Get Time to Look
You are ready for a little practice to learn about the human resources community network's bonds. From the beginning, search is searched through these networks – rationalization of individual searches to ensure that results can be reduced to the best candidates. You want to avoid using general searches because it produces too many results that you can not effectively weed.
Moving or Lose
It's important to note that you are not the only organization or head-hunter recruiting through social media. Others have long since begun this technique before we begin to explore. So, it's important that you act as soon as you are a qualified candidate, because other people will surely see potential employees as well.
Even in cyberspace, the look is all. If you want to add a profile to your recruiting on Facebook or Twitter, you want to maintain a certain degree of professionalism on your site. It seems obvious, but it's important to be nice. Do not force people. Rumor work fast, especially in a diverse online community. You do not want to be the subject of a blog or virtual video that embodies the unprofessionality of a particular candidate.
Using Social Networks to Promote Employee Engagement
According to studies, employee engagement gives the organization 2.6 times better performance in other companies. When employees feel passionate about the company's products and services, sales will improve. Social networks can have a huge impact on employee engagement and more and more organizations use it to increase employee participation and engagement.
With the use of social networks, all three internal communication components can be made with a successful workforce engagement – ie, TALK, LISTEN, and RESPOND. If your Web 2.0 social network is successfully integrated into your business culture, you can send positive team building messages instantly, communicate with employees faster and get instant feedback.
Many successful companies (Shell, General Electric, Procter & Gamble) use Facebook to link up employees' networks who do not have time for personal contacts every day. They are not just based on social networking for instant messaging. More importantly, they send messages that send messages of emotional attachment, dedication, and employee engagement, such as stories about the charitable role of the company, news on career development opportunities, and exemplary performances. Social networks have great success in building commitment.
This is just a few of the many tips you need to keep in using social networking sites. But at the end of the day, it's still important to note that the most appropriate way of connecting with the workforce is, directly and personally.