When setting up your own home business, it's important to have a well-designed and easy-to-use web site for your customers. Suppose your site is ready, all the products or services that you want to sell online, are in place, and your ad is set up to get started driving traffic to your site.
The next thing to think about is the landing page and the squeeze page.
Although similar, there is a slight difference between the two. In online marketing, the landing page is a web site that typically has a targeted sales copy that is an extension of an ad or link.
The squeeze page is a site that aims to obtain opt-in email addresses from prospective subscribers and does not necessarily contain any direct information about the product or service except for later information. The squeeze site's sole purpose is to keep track of information for tracking your marketing.
Connections related to two types of pages are often linked to social media, email campaigns, or search marketing.
These pages are somewhat different to the majority of home business websites because they only include the content of the information relevant to the ad or link that the visitor clicked.
Some of the owners of home business websites direct the website of their website to potential customers. Websites are often designed to serve more users and have many links to other sites, products, services, or other websites. There is no clear "Call for Action" & # 39; and the visitor can leave and never return.
Your home business web site is to create you as authority in your area. You will receive details about your products and services, and why you need them for you. In addition, there will be links to other sites on the site and other general information.
This is the reason why landing pages and squeeze pages are important. They contain information that visitors are looking for. If you are creating a landing or squeeze page for your home business, you should always plan to clearly point the client to that page. It should therefore be important for your ads or content placed on your email address.
When using landing page or squeeze page
Since these two pages are very similar, it may be a bit confusing to know when to use one. As a general rule, you can use traffic from paid sources, such as banner ads or pay-per-click ads, on a squeeze page. This is the traffic you control and the primary goal is to get the contact's contact information to contact them with tracking marketing.
This page needs a brief summary of the benefits of the product and the service, and should be valuable to the visitor in return for their name and email. There can be no reference to any other website or offer, as these will distract the visitor.
Outbound contacts will use landing pages that are already in the email marketing list. Once again, the page must clearly identify the benefits of the specific product or service you offer, but it should contain more detailed information such as squeeze. Keep in mind that since this person is on the list, you have expressed your interest in your products and services so you can find it much more in detail and try to persuade the visitor to immediately or temporarily sell a transaction.
Do not forget that people are buying a home business when they're ready to buy, not when they're ready for sale – so it's important to fine-tune and modify your landing pages and snap that page to a specific audience with a with a given product.
You also see how successful your page is by measuring your conversation rate on your site. This is done by comparing the page visits (or the number of your ad or link clicks) with the number of people who did the action, that is, they gave their name and email or purchased a product.
To reach your conversion rate, share all your payments or sales by the total number of clicks and multiply by 100. For example, if your ad has 500 clicks and 100 pairs, the conversation rate would be 20% (100 divided by 500 multiplied by 100 = 20%).