The subject of net neutrality has been debating many debates in US fora and discussion forums for a long time. To understand why so many businesses are so nervous about the subject, we need to understand what net neutrality is.
What is net neutrality? According to a Business Insider article, net neutrality prevents ISPs from dictating what types of content users have access to the Internet. Instead, ISPs must handle all traffic sources equally. Why is it so arguable that the US Court of Appeals was to be considered? As ISPs, such as Verizon, AT & T and Comcast, use their network. This means that these providers are able to choose and choose the online appearance of consumers and then the content providers.
Internet speed is basically a fixed amount game. If your race allows you to pay for driving on the fast track, by default, the small business will go into the slow lane. The deeper the pockets of the company, the greater the competition they are heading towards new customers. At present, many small bloggers and novice websites have the same opportunity to reach audiences as large companies. However, it is important to understand what net neutrality is and how it can affect you. If you scream, net neutrality means that all data is equally accessible over the internet. This means that regardless of whether you are a small book-keeping company or one of the major international companies, it provides equal access to information and other information over the Internet. As with advertising and marketing costs, it has to take into account factors that can capture the word, but offers a level playing field for the big dogs. If net neutrality goes out in the window, it gives equal access. There are some things to consider:
Net neutrality does not mean that Internet service providers (ISPs) will be able to access access levels, so they can ask for more money for better access. Smaller businesses with smaller budgets can not compete with larger companies who can afford to pay new fees. This also means that there is nothing that prevents large companies or competitors from paying for Internet service providers to gain access to other sites more slowly, so they can effectively break them apart.
Limited Access to Content:
Internet Service Providers can limit access to your business interests. From Business Insider: "For example, Comcast is likely to promote the content of NBC's Internet subscribers, as Comcast and NBC are interconnected, but net neutrality prevents Comcast from being distinct, and both NBC and ABC it means ABC does not have a slower load time and absolutely no ABC blocking. "If net neutrality goes away, there is nothing to prevent corporate discrimination, which means that the windows bought from the vendors are just Rodeo Drive . Your favorite data sources may not be available to you as it is now.
Restricted Access for Potential Clients:
While in the previous example you explained how your access was restricted (potentially increases your potential), it works differently. Your prospects now find it harder to find you. The Contractor compares this when purchasing a cable TV: "Instead of selling anyone's Internet connection, entrepreneurs could only find their customers who pay for the Internet package that covers access to that website. It would be like the cable TV plan: the more you pay, the more channels you get. "In essence, your customers can only be directed to the Rodeo Drive glass, and do not realize that there are more efficient and equally effective options than you are.
Slower load times:
So let's say ISPs will not block access to sites that are not part of their approved network. This does not mean that you are not trying to encourage you to visit the preferred sites. You can do this by interrupting continuous or slow loading times on sites that do not pay a premium. The speed and reliability of your site can break or interrupt. Tell me, now you've decided to leave the page when more than a few seconds passed. This impatience is universal and can affect traffic on your site. And if you want to engage in video marketing and stream on your site, it may be without the stream (slowly, very slowly drifting) without the stream.
Utilizing Video Displaying:
YouTube, Netflix, etc.) As part of the marketing strategy, you may be able to eliminate net neutrality. For example, if your company relays videos home across the country, or if customers want to see the company's product portfolios, they might be affected. Likewise, if SMBs can not afford to share ISPs to share their content, potential customers may not be able to view product videos and not be tempted to buy their products. In addition, investing in producing and optimizing video leads to financial loss. The FCC decision can therefore affect SMB and how it can reach the Internet in the future.
As a small business it is important to understand net neutrality. Decisions made may affect small businesses and how to access the Internet in the future.